Every shirt starts with a real catch.

Original coastal artwork inspired from real catches by Bill Edwards turned into UPF 50+ performance fishing shirts for anglers, families, and the next generation of memories.
Shop For The Whole Crew

Every shirt starts with a real catch.

Original coastal artwork inspired from real catches by Bill Edwards turned into UPF 50+ performance fishing shirts for anglers, families, and the next generation of memories.
Shop Adult Performance Shirts

Every shirt starts with a real catch.

Original coastal artwork inspired from real catches by Bill Edwards turned into UPF 50+ performance fishing shirts for anglers, families, and the next generation of memories.
Shop For The Whole Crew
 
 
 

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At BeAFish...

It all started with artist Bill Edwards, who turned real catches and experiences into bold coastal artwork.Today his vibrant art lives on through UPF 50+ performance fishing shirts for toddlers, kids and adults, made for long days outside and memories that start on the water.
Our lightweight performance fabric keeps you cool, protects against the sun, and is recognized by the Skin Cancer Foundation for trusted UV protection.

Because the best gear doesn’t just perform.
It carries a story. Swim upstream. Make a Splash!

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The Story Behind BeAFish

Bill Edwards believed the best stories start on the water. A gifted photographer and artist, he began turning real catches into bold coastal artwork inspired by the thrill of the fight and the beauty of the sea.

That artwork became BeAFish.

Look closely and you’ll see the B-E-A fish hidden in our logo, it stands for Bill Edwards Art. But it also represents the spirit Bill lived by:

“It’s about the wide open sea and the great outdoors… and using our God-given talents to make a difference in the lives of others. When life sends you downstream, swim upstream and make a splash.”

READ MORE ABOUT BILL

Making Cancer HIStory

People often tell me, “You’re not doing a good enough job of telling Bill’s story. People want to be involved in a story.” For a long time, I resisted sharing the cancer part of our journey. Bill never wanted to be defined by it.
Because Bill’s story was never about cancer.
It was about faith, creativity, and living boldly no matter what life sends your way. Today BeAFish carries that spirit forward , through the art, through family, and through the people who wear it.

Swim upstream. Make a splash.

Making Cancer HIStory

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